BRAND DIALOG in general

The BRAND DIALOG online platform is a one-stop shop for all national telecoms companies (NatCos) and their agencies or business partners to quickly obtain feedback and approvals for marketing initiatives and campaigns.

Brand design and campaign approvals

Based on a simple approval workflow, the marketing concepts and advertising materials developed by the NatCos are uploaded to BRAND DIALOG. All uploads are reviewed by Deutsche Telekom's Global Brand Design and International Market Communications experts to ensure that they are in line with both the brand design guidelines and the brand strategy. The platform provides easy-to-use tools for authors and approval managers to connect and collaborate during the approval workflow.

Features at a glance

At its core, BRAND DIALOG offers the following features for collaboration on design and campaign approvals:

• Fast approvals for marketing materials and campaigns
• Collaboration with colleagues and agency partners by working in project teams
• Search and find inspiring, creative materials and campaigns
• File sharing: share large files with colleagues and partners

In addition, BRAND DIALOG provides valuable marketing insights and best practice examples in the BRAND NEWS section, which is updated monthly to support NatCos in their local markets.